Among the major attractions of Imbabura are Lake San Pablo; Otavalo and its indigenous market; the Peguche waterfalls; Chachimbiro and its thermal waters; Cuicocha lagoon, guarded by the imposing Cotacachi; Cotacachi, famous for its leather industry; Atuntaqui, an icon of Ecuadorian fashion; the beautiful Urcuquí valley with its arid areas; the mysterious Zuleta area, renowned for its embroidery and anonymous visits by various celebrities; the lovely Angochagua valley, and, of course, Ibarra, with its beautiful Historic Center. Regardless of the chosen route, the experience of discovering new places, far from the chaos of the city, will make the Ibarride experience the best memory among friends and family.